American Airlines offers membership by the month

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American Airlines recently began offering Admiral’s Clubmembership by the month. This will definitely provide many travelers with amore economical option for club access but, as a previous Admirals Club member,I have one concern.
AA’s pitch is this: if you don’t travel all year round butdo travel in certain seasons, a monthly membership in American’s Admirals Clubmay make more sense than an annual membership.
For $99, AAdvantage members can buy 30-day memberships thatgrant access to 40 Admirals Clubs worldwide for the member and up to twoguests, or immediate family (spouse or domestic partner and children under age18 when traveling with the member). The monthly pass also includes access toover 30 international lounges operated by oneworld® partner Qantas if traveling on Qantas.
A pretty good deal, really.
Even if a traveler was to purchase a 30-day membership touse only on their annual vacation and it covered four club visits (twooutbound, assuming a change of planes, and two on the return legs), that’s $25per visit for a solo traveler, a couple, or an entire family. That’s certainlya better deal than buying day passes, which don’t cover spouses or allow gueststo accompany pass holders.
In addition, Admirals Clubs provide the traveler with farbetter surroundings – and often more amenities – than hanging out in theterminal. Dallas-Fort Worth airport (DFW), for example, does not offer freeWiFi, as do many airports like Sea-Tac (SEA). All Admirals Club offercomplimentary WiFi.
My sole concern is that the very reasonable price of amonthly membership might attract truly infrequent travelers who don’tunderstand that the conduct expected in an airline club is different than thatof the T.G.I. Friday’s out in the terminal.
That may only mean that American’s personnel will have towork a bit harder to ensure that decorum is maintained at Admirals Clubs.
If they do, great. If they don’t, American will risk eroding the quality of the AdmiralsClub experience and risk alienating and losing valued annual members as aresult.